Changing Leisure Pursuits 1918/79 - Society in Transition 1918 - 1979


Football - growth and decline of live spectatorship

Clubs
Attendance
Cost
1910
12 000
1948
17 973
1967
30 862
1985
41 069
1914
23 000
1938
31 000
1948-9
41.2 mil
1969-70
29.6 mil
1979-80
24.6 mil
1914
2.5p
1918-1939
5p
1968
25p
1981
£1

Growth
Decline after WW2
·       Britain was the global leader in developing football as a national sport
·       Britain was the first industrial nation - growth of factories made it easier to organise workers into teams + arrange matches
·       Football association founded in 1888
·       Rise of mass transport and communication made national leagues possible
·       Growth of radio (BBC), national newspapers and cinema newsreels increased interest in football
·       Low ticket prices for matches drew large crowds
·       Saturday half days gave men time to play
·       Attendance peaked in 1948-49 at 41.2 million
·       TV
o   Fans watched sports shows instead of watching live, shows included Match of the day (1964) and World of Sport (1965)
o   New tech in the 60s like colour TV, multiple camera angles and slow-mo replay made watching at home more enjoyable
o   England world cup in 1966 was watched by 32 million
·       Hooliganism
o   Increased violence at matches put people off going
o   Many clubs built up fences to keep fans off pitches
o   British rail cancelled ‘Soccer Special’ which provided cheap travel to games, after several of their carriages were destroyed

Effect of increased viewership:
·       More advertising money - £1 million in 1966, £16 million in 1976, £100 million by 1983
·       Higher wages for footballers - wage caps scrapped, professional footballers can now earn huge sums through advertising
·       ‘Amateurism’ declines in favour of professional football

Holidays and tourism

1935
·       Only 1.5 million out of 18.5 million workers have paid holiday
1938
·       Holiday with Pay Act strongly suggest employers pay for 3 consecutive days of Holiday
·       7.75 million workers enjoy this
·       Most spend their holidays at the seaside
1960
o   Two weeks paid holiday for manual workers
1975
o   Three weeks paid holiday
1979
o   Four weeks paid holiday

Holiday in the interwar years
o   Seaside visits
o   Class divisions - better off go to Tynemouth rather than Whitely Bay
o   Holiday industry grew rapidly - Blackpool had 2 million visitors each year
o   Youth Hostel Association and Rambled Association experience increased membership - more Britons want to get out of the city
o   Butlin’s launched in 1937 - by 1939 there are 20 000 holiday camps in Britain, who cater for 30 000 visitors a week- poorer families could go away for the first time
Holiday during the war
o   Gov. tried to prevent travel for leisure to free up roads
o   Railway companies banned from running extra trains during peak holiday hours
o   This was ineffective - seaside holidays like ‘Wakes Week’ and ‘Trip Week’ continued
o   Gov. tried (with some success) to promote ‘Holiday at Home’, but mainly accepted that holidays were good for morale
o   Wartime institutions like POW camps, military barracks and workers hostels would later be used for holiday camps
Holidays after the war
o   An increase in disposable income like to more foreign holidays and caravan holidays
o   By the end of the 70s ½ the population had been on a caravan holiday
o   No. of holidays abroad increased in the 70s due to cheap package holidays and an end to currency restrictions
o   By 1979 almost 2/3 had been on a package holiday using companies like Thomas Cook - most went to resorts in Spain
o   Foreign travel influenced British tastes - wine consumption doubled in the 60s and 70s, Italian and Greek food became more popular

Travel Developments

Car
Ownership
Impact
       Increased rapidly after WW1 - from 100 000 in 1919 to two million in 1939
       Cheaper, smaller cars like the Austin Seven (1922) made motoring affordable for the middle class
       Price of cars halved between 1924-1938
       Few restrictions on motorists helped to popularise cars - driving test only introduced in 1934
       After WW2 car ownership doubled due to the end of petrol rationing, more efficient production techniques and rises in income
       Car ownership doubled between 1960 and 1970 from 5.6 million to 11.8 million
       Ministry of Transport spent lots of money to improve roads until the mid-1930s
       By 1939, 1.4 million jobs were dependant on the motor industry
       Ribbon development - houses and factories began to stretch out along roads
       More people were able to live in the suburbs - the populations of many cities (including London) declined between 1911 and 1951
       More remote parts of the country were opened up to holiday makers - by 1971 cars make 63% of holiday transportation
       Large car-parks built - first multi-storey car park open in Blackpool in 1939
       Change in consumer habits - rise of the ‘weekly shop’ as people could load lots of groceries and food into their car
       Out of town supermarkets more popular - ASDA the first one to open in 1964
       Motoring a very male activity - 1975 only 29% of passports held by women

Planes
       WW1 - rapid improvement in design of planes
       1918 - flight a commercially viable option for travel
       Flight expensive in interwar years - only rich could afford - plane companies had to be propped up by the state:
o   1924 Imperial Airways subsidised by the government to promote image of British power
o   1935 British airways starts as a private company, had to be rescued by state
       Rapid growth in air transport after WW2 due to improvement in design, safety and the economy
       Allowed Britons to enjoy holidays abroad
Trains
       WW1 - state takes control of railways
       1921 railway act forces all rail companies to merge into 4
       Growth of railways encouraged ribbon development before cars and buses
       ‘Metro land’ - a series of suburbs north of London linked to the city centre by the Metropolitan railway
       1848 ‘big four’ merged into the nationalised British Railway (denationalised in 1994-97)

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