Changing Leisure Pursuits 1918/79 - Society in Transition 1918 - 1979


Football - growth and decline of live spectatorship

Clubs
Attendance
Cost
1910
12 000
1948
17 973
1967
30 862
1985
41 069
1914
23 000
1938
31 000
1948-9
41.2 mil
1969-70
29.6 mil
1979-80
24.6 mil
1914
2.5p
1918-1939
5p
1968
25p
1981
£1

Growth
Decline after WW2
·       Britain was the global leader in developing football as a national sport
·       Britain was the first industrial nation - growth of factories made it easier to organise workers into teams + arrange matches
·       Football association founded in 1888
·       Rise of mass transport and communication made national leagues possible
·       Growth of radio (BBC), national newspapers and cinema newsreels increased interest in football
·       Low ticket prices for matches drew large crowds
·       Saturday half days gave men time to play
·       Attendance peaked in 1948-49 at 41.2 million
·       TV
o   Fans watched sports shows instead of watching live, shows included Match of the day (1964) and World of Sport (1965)
o   New tech in the 60s like colour TV, multiple camera angles and slow-mo replay made watching at home more enjoyable
o   England world cup in 1966 was watched by 32 million
·       Hooliganism
o   Increased violence at matches put people off going
o   Many clubs built up fences to keep fans off pitches
o   British rail cancelled ‘Soccer Special’ which provided cheap travel to games, after several of their carriages were destroyed

Effect of increased viewership:
·       More advertising money - £1 million in 1966, £16 million in 1976, £100 million by 1983
·       Higher wages for footballers - wage caps scrapped, professional footballers can now earn huge sums through advertising
·       ‘Amateurism’ declines in favour of professional football

Holidays and tourism

1935
·       Only 1.5 million out of 18.5 million workers have paid holiday
1938
·       Holiday with Pay Act strongly suggest employers pay for 3 consecutive days of Holiday
·       7.75 million workers enjoy this
·       Most spend their holidays at the seaside
1960
o   Two weeks paid holiday for manual workers
1975
o   Three weeks paid holiday
1979
o   Four weeks paid holiday

Holiday in the interwar years
o   Seaside visits
o   Class divisions - better off go to Tynemouth rather than Whitely Bay
o   Holiday industry grew rapidly - Blackpool had 2 million visitors each year
o   Youth Hostel Association and Rambled Association experience increased membership - more Britons want to get out of the city
o   Butlin’s launched in 1937 - by 1939 there are 20 000 holiday camps in Britain, who cater for 30 000 visitors a week- poorer families could go away for the first time
Holiday during the war
o   Gov. tried to prevent travel for leisure to free up roads
o   Railway companies banned from running extra trains during peak holiday hours
o   This was ineffective - seaside holidays like ‘Wakes Week’ and ‘Trip Week’ continued
o   Gov. tried (with some success) to promote ‘Holiday at Home’, but mainly accepted that holidays were good for morale
o   Wartime institutions like POW camps, military barracks and workers hostels would later be used for holiday camps
Holidays after the war
o   An increase in disposable income like to more foreign holidays and caravan holidays
o   By the end of the 70s ½ the population had been on a caravan holiday
o   No. of holidays abroad increased in the 70s due to cheap package holidays and an end to currency restrictions
o   By 1979 almost 2/3 had been on a package holiday using companies like Thomas Cook - most went to resorts in Spain
o   Foreign travel influenced British tastes - wine consumption doubled in the 60s and 70s, Italian and Greek food became more popular

Travel Developments

Car
Ownership
Impact
•       Increased rapidly after WW1 - from 100 000 in 1919 to two million in 1939
•       Cheaper, smaller cars like the Austin Seven (1922) made motoring affordable for the middle class
•       Price of cars halved between 1924-1938
•       Few restrictions on motorists helped to popularise cars - driving test only introduced in 1934
•       After WW2 car ownership doubled due to the end of petrol rationing, more efficient production techniques and rises in income
•       Car ownership doubled between 1960 and 1970 from 5.6 million to 11.8 million
•       Ministry of Transport spent lots of money to improve roads until the mid-1930s
•       By 1939, 1.4 million jobs were dependant on the motor industry
•       Ribbon development - houses and factories began to stretch out along roads
•       More people were able to live in the suburbs - the populations of many cities (including London) declined between 1911 and 1951
•       More remote parts of the country were opened up to holiday makers - by 1971 cars make 63% of holiday transportation
•       Large car-parks built - first multi-storey car park open in Blackpool in 1939
•       Change in consumer habits - rise of the ‘weekly shop’ as people could load lots of groceries and food into their car
•       Out of town supermarkets more popular - ASDA the first one to open in 1964
•       Motoring a very male activity - 1975 only 29% of passports held by women

Planes
•       WW1 - rapid improvement in design of planes
•       1918 - flight a commercially viable option for travel
•       Flight expensive in interwar years - only rich could afford - plane companies had to be propped up by the state:
o   1924 Imperial Airways subsidised by the government to promote image of British power
o   1935 British airways starts as a private company, had to be rescued by state
•       Rapid growth in air transport after WW2 due to improvement in design, safety and the economy
•       Allowed Britons to enjoy holidays abroad
Trains
•       WW1 - state takes control of railways
•       1921 railway act forces all rail companies to merge into 4
•       Growth of railways encouraged ribbon development before cars and buses
•       ‘Metro land’ - a series of suburbs north of London linked to the city centre by the Metropolitan railway
•       1848 ‘big four’ merged into the nationalised British Railway (denationalised in 1994-97)

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